The Lux Radio Theater
CBS - Monday, February 14, 1938
Director: Frank Woodruff
Host - Cecil B. DeMille Roderick Dean - Douglas Fairbanks Jr. Harold Sigrift - Nigel Bruce
Manny Walsh - Paul Harvey Abby Fane - Ginger Rogers Cass Worthing - Louis Calhern
The Lux Radio Theaterwas first heard on
NBC October 14, 1934 as aSunday afternoon
show. On July 19, 1935, it moved to CBS and intoit's long running Monday night time slot. All shows were one hourlong.
Less than a year after it's arrival on the air, the series' ratingsbegan to drop. Danny Danker, an executive working for the
advertisingagency handling the Lux account,
was given the responsibility toimprove the
show. What the show needed was extravaganza, and whatthe show got was Cecil B. DeMille.
With DeMille as host, The Lux Radio Theater
brought in big name starsand brought the show
back up to the top of the charts. DeMille
became an institution on the show, conveying an almost frantic "theshow must go on" attitude. Mr. DeMille left after the Jan. 22,
1945show. The role of show host changed a
number of times through theremainder of the
show's history. William Keightley was the last
host, remaining for the show's last curtain call on June 7, 1955.